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The Detroit Street Rods team with Edsel B. Ford, II, and the 75th Anniversary Deuce

What drives us?

To manufacture the highest quality component street rods available, utilizing superior quality materials and craftsmanship, in a production line assembly fashion, and to distribute our products through a select network of “OEM” (Original Equipment Manufacturer) dealerships.

What guides our process?

Our goal is to maintain superior ethics in our business practices, establish and grow our profit margins for principals and shareholders, and reinvest in new product development to drive future growth.

The 75th Anniversary Deuce driven by Robert Smith

What steers our culture?

We strive to develop a company culture that values all members and promotes individual, personal, and career growth.

What about our customers?

We maintain superior customer service through a high-quality network of OEM automobile dealers, whom we cherish as partners in our success.

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